Firstcry acquires Mahindra’s baby care franchisee business for Rs 362 crore – Economic Times



Economic Times

Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore
Economic Times
BENGALURU: Online baby products seller Firstcry is acquiring Mahindra Retail, which runs offline stores under Babyoye brand, for about Rs 362 crore in a landmark deal in the Indian retail market. The Pune-based startup, founded by serial entrepreneur …
FirstCry acquires BabyOye for $54 million, also raises $34 million funding roundThe Tech Portal
FirstCry buys Mahindra's BabyOye for Rs362.1 croreLivemint

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